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Branding the Nordics

The Nordic Council of Ministers has decided to pool resources in a collective effort to brand the Nordic region. To help them with this task they have appointed a consortium made up from BIG Architects, Area9, Ole Lund Creative and Mensch. The project was initiated by the Nordic heads of State, who wish to “put Nordic ideas and solutions into play to solve global societal problems.”

Here at Mensch we think this is super cool. We’re especially looking forward to our collaboration with BIG Architects, Area9 and Ole Lund Creative, who, with their bases in Boston, New York and Copenhagen, are themselves shining examples of “Traces of the North” – the central idea for the pitch-winning project.