It's not just a question of
green or black.
The energy sector dreams of a future, where energy is green and plentiful. Unfortunately, it’s a sector which is well aware it’s dreams are far from being a reality.
Everyone wants to talk about the research and development of wind, solar and bio energy. Nevertheless, the energy market is also about stability, monopolies, market shares, price structures and liberalisation. The competition for every penny and every customer is brutal – without there being any real difference on price or delivery. The fact that the energy sector is subjected to governmental regulation and a great deal of political attention does not make it easier to navigate or communicate.