When it's important and private.
Most of us us know that e-Boks is a digital post box for letters and messages from the authorities and a long list of organisations. A few of us know that it’s also a kind of digital safety deposit box where you can secure everything that’s important and private. The objective of our launch campaign was to raise awareness of this.
The first phase of the campaign brings to life e-Bok’s new position. In the film, famous Neuropsychologist, Anders Lund Madsen thinks inside the box. The same message features on outdoor which must be among the candidates for the year’s most discrete logo.
See the film below – or start thinking inside the box yourself here. There’s a gigabyte of storage waiting for you.