An underground brand
sees the light of day.
It’s a long way from the venerable Geotechnical Institute to today’s GEO. But their specialism is still in that which lies beneath our feet, now expressed in a new brand identity, which we think withstands the scrutiny of daylight.
The basic idea is a visual dramatisation of their underground specialism, expressed through a new logo, identity and the phrase “Subsurface expertise”.