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An underground brand
sees the light of day.

It’s a long way from the venerable Geotechnical Institute to today’s GEO. But their specialism is still in that which lies beneath our feet, now expressed in a new brand identity, which we think withstands the scrutiny of daylight.

The basic idea is a visual dramatisation of their underground specialism, expressed through a new logo, identity and the phrase “Subsurface expertise”.

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