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The enthusiasm for agriculture
has increased by 74%.
We have the proof in black and white.

It is difficult to document an effect when it comes to changing an attitude. However, the Danish Agriculture & Food Council can demonstrate that public support for agriculture has changed significantly since 2010 – overall as well as in several important sub-parameters. Now, 54% of Danes have a positive attitude towards agriculture. This is an increase of 74% since the campaign; “The future is not as dark as it has been”. Moreover, it is documented that the relatively newly formed Danish Agriculture and Food Council has changed from being almost unknown in 2010 to be among the best known and most influential interest groups today.

Read the case.