The financial sector is facing unique communication challenges. Increasing capital demands and tighter regulation require unpopular price increases and constant focus on costs and earnings. All of which hasn’t won much favor with high street customers. On the other hand, the development of digital, user-friendly solutions are helping to counter the trend.
It’s a sector that needs to differentiate and re-define itself post-financial crisis world, where communication is met with scepticism. After all, the financial sector has lost something more valuable than the monetary value. It’s lost credibility.
Credibility cannot be rebuild from one day to the next and those who understand this need will gain a head start.