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With opportunity
comes responsibility.

The pharmaceutical sector comes with all classic communicative dilemmas. And a couple more. The industries apparent possibilities for earning are subjugated by yet stronger ethical and legal regulation. Most products cannot be marketed directly to the end consumer. Manufacturers, doctors and health professionals are mutually interdependent, but any cooperation can trigger suspicion from the surrounding community. In short, there is every reason to communicate with the utmost professionalism in the pharmaceutical market.

Examples of Communication
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