Can a public company
communicate like a company?
In recent years, the public sector has changed as much as the private sector. The concepts of digitalisation, service-levels and user-friendliness are no longer foreign. Most private companies can stimulate change by communicating relatively directly to their employees, consumers and other stakeholders. However, the rules are different in the public sector.
Communication from actors within the public sector is, by definition, political communication. Consequently, communication must stand up to scrutiny and be capable of being interpreted without leaving question marks. This is a dilemma, as you can also be left with a few question marks if the communication ends up being so vague that it passes like a ship in the night.