Are we taking the piss?
Roskilde Festival 2015. Music, beer and the rest of it. More to the point, 54,000 litres of urine, collected by Danish farmers to be used as fertiliser on barley fields. The result is Pisner. Proof that sustainability to can take many forms. Like communication.
We’re warming up to the festival season with Danish Agriculture and Food on Tuesday 27th June from 4-5 in the afternoon in front of Axelborg, where you can taste a Pisner for yourself.