To bring to reality.
To implement means to realise a plan. To bring a project, idea or campaign to reality with the purpose of creating the right changes in the right minds.
To call it a science would be wrong, as it’s much more than that. The production and distribution of content, photo, film and print. The control of budgets, suppliers and media. The preparation and education of employers, employees and sales management among others.
Common for all implementation is that there is no room for error. Because communication and implementation of communication are so closely connected, the receiver often cannot differentiate between the two. Put simply, there’s no such thing as successful project that is implemented badly.
- Communication toolkit
- Design manual
- Social playbook
- Media buying