Who wants uncritical media?

The core difference between publicist and social media concerns the purpose. The purpose of social media is advertisement. The purpose of publicist media is enlightenment.

For several years Danish publicist media competed amongst themselves for readers, viewers, and advertisers. But in the heat of the skirmish, it was overlooked that the tech giants Google and Facebook won the war. And there’s a vast difference between a news editor and an algorithm editing the content of your newsfeed.    

For the industry association Danish Media, the general election in 2019 turned into an occasion to argue the raison d’être of its members.