Is it possible to fish with a higher purpose?

JFK is a Faroese company that supplies fish to the European market, but for them, it’s about much more than just putting food on the table. It’s about sustainability and their relationship with the sea. Together with them, we’ve created a short film about their mission and their work to ensure a sustainable fishing industry.

Their efforts have already led to the haddock stock returning to sustainable levels, and in their promotional film for the UK market, we tell the story of why the relationship with the UK market is so important for JFK.