Self-navigating cars.

In a world where 80% of travellers visit only 10% of the attractions, the Faroe Islands invited visitors to let go of control — and experience far more. Self-navigating cars turned navigation into adventure. Each journey was designed by locals and revealed turn by turn through surprising GPS routes to undiscovered places. The project redistributed tourism: easing pressure on well-known sites, bringing new attractions to life, and giving travellers a far richer experience.