
The CEO's dilemma
Episoder

Bad weather on the way.
Mads Brügger
Managing Director and Editor-in-Chief of the Freedom Letter
When a source approaches and says that she is ready to walk the line to expose the criminal upper and lower world in Denmark, Mads Brügger is thrown into a series of dilemmas about security and journalistic integrity, but also reflections on why he remains in the camp of dilemmas.

If you want to shut down Irma, you have to do it properly.
Martin Brinch Jöhncke
Former Chief Executive Officer of Irma
When it was reported that Coop would shut down Irma, there was an outcry among consumers and media alike. Then-CEO Jan Larsen did not want to go through with the closure. That task was taken on by Irma's former operations director Martin Brinch Jöhncke. The dilemmas were many, as the closure had to be executed, the employees had to be notified, and all employees were followed through a process that would result in a dignified farewell to one of Denmark's most beloved brands.

Now I really need to buckle my helmet.
Mona Juul
Chairman of the Conservative People's Party
On 2 March 2024, the Conservative People's Party is struck by a tragedy: Chairman Søren Pape Poulsen falls during his speech at the party's main board meeting in Vejen and dies as a result of a cerebral hemorrhage, aged only 52. It plunges Mona Juul into both shock and grief. And next, a big dilemma: will she be the new chair of the party? And how do you take over the leadership post in a party against such a violent background?

Climate on the menu.
Mads Friis
CEO, McDonald’s Danmark
McDonald's is the restaurant in Denmark that serves the most meals for Danes. And with 220,000 visitors a day and more than 80 million burgers sold a year, McDonald's is also the company with the largest consumption of beef in the midst of a climate crisis. Mads Friis would like to address that dilemma.

Home-court disadvantage.
Kathrine Forsberg
Former CEO of Atea
Corona has changed the way we work and created a demand from many employees for the possibility of fixed home work days. Unfortunately, data shows that working at home has a number of negative consequences — especially for women. And so the dilemma arises: How do you continue to offer the flexibility demanded when, in fact, it detracts from women's career prospects?

We terminate all customers.
Casper Kirketerp-Møller
CEO, Clever
In February 2022, Russia invades Ukraine, and this leads to an explosion in electricity prices and a real energy crisis. The situation forced Clever to rethink their entire business model, and Casper Kirketip-Møller, together with the company's employees, had to terminate all customers in order to gain control of the situation and lay a new foundation for the company's future agreements with customers.

When a gift becomes a chore.
Christian Thor Larsen
Board member of Otto International Scan-Thor Scandinavia
It had been in the cards all his life that Christian Thor Larsen was going to be part of the generational change in his father's company. Therefore, it was also not a difficult decision to interrupt an international career in a large global company to come home and become part of his father's company; Otto International Scan-Thor Scandinavia, which deals with global sourcing. But it turns out that the decision leads to more complex dilemmas than he had imagined in his farthest imagination.

Equality on pause.
Karen Frøsig
Former Sydbank CEO and Vice Chairman of Ecco's Board
Gender equality is still a challenge in Danish workplaces — and far from enough has happened. After a conversation with her daughter, it became clear to Karen Frøsig that significant action is needed. Although she has so far stayed out of the debate, she is up for a big interview in 2021 that ends up attracting a lot of attention. Karen Frøsig shares her reflections on why things are going too slow. Why quotas on boards may be necessary and how Sydbank worked to bring about change.