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It's the Freedom that Makes the Difference

The car is the ultimate feeling of freedom, but for many the feeling of freedom is replaced by range anxiety when they switch to electric cars.

That is the insight behind our work for Clever which can boast of being Denmark’s largest and fastest-growing charging network. And thereby offering Danes the same feeling of freedom when they switch to electric cars. To prove it, we went on an electric road trip through the country and filmed their latest campaign under the slogan “It’s the freedom that makes the difference.”