Reputation campaign

  • Facebook
  • Twitter
  • Linkedin
  • Print

Stars are what shine in the darkness.

Three houses, three arts, a symphony orchestra, some of Denmark’s best actors, and one diva only. Watch the film, before you read on.

Stars are what shine in the darkness.

The communication platform ”Stars are what shine in the darkness” had the stated aim of celebrating the live performing arts by portraying singers, dancers and actors as individual artists united in a magical togetherness. Quite apart from an increase in the number of sold tickets, the campaign gave birth to further internal cooperation and a strengthened sense of mutual belonging across the performing arts. In terms of compliments, it led to a statement from the Head of Communications at The Royal Theatre, that made even us blush. At least, we couldn’t have put it better ourselves.

“The Royal Theatre couldn’t have chosen a better bureau than Mensch. Christina Tønnesen was an invaluable manager of the project, and – at times – a daily working partner. To a very considerable extent she is the reason the cooperation turned out so successfully. Apart from being a brilliant and highly competent sparring partner in all aspects of the process, Christina ensured that our cooperation was defined by the highest standards of professional skill, commitment, a fiercely uncompromising approach, and vast generosity.

“In the role of a strategic anchorman, Frederik Preisler gives off a liberatory vibe of authority and unimpressed verve that allows him to infuse others with the courage needed to make the proper decisions in the proper fora. His relaxed authority – clearly the result of huge experience and great capacity – creates a sense of calm. In terms of both the strategic and the creative challenges, his uncompromising approach instill great respect and confidence.”

Eva Hein, Head of Communications, The Royal Theatre.

Select results.

  • Knowledge of DKT’s marketing rose from 25% to 60%.
  • In general DM performed better.
  • A rise of 20% in visitors at, and a 50% rise in permissions.
  • The campaign won both gold and silver at the Creative Circle Award.
  • Film of the Year, Production Company of the Year, and Advertiser of the Year at True Award.

Do you want to know more?

Christina Tønnesen

Contact Christina Tønnesen
Phone: +45 21 70 95 89