Making yourself attractive to the best.

COWI faces the same challenge as any other consulting firm: It is critical to business success that they have the best advisors. But how do you attract those who can choose for themselves?

In this case, it became a question of speaking as much to their hearts as to their brains. In a language and tone that says more about their future workplace than clichés about “dynamic, adaptable, agile”, and whatever else comes to mind when imagination collides head-on with predictability.