Innovation starts with empathy.
Coloplast is a multinational Danish company that invented the ostomy bag in its time and today produces a wide range of products and services for people living with extremely intimate conditions. It is those – the users – who are the starting point for all innovation and product development at Coloplast and therefore also the ones who play the leading roles in a sensitive brand film and narrative that we have been involved in creating. See it here. If you yawn, we hope it’s not out of boredom.