Lots of taste.
The task was to develop a name, CVI, and communication platform for Landbrug & Fødevarer as an effort to get young people to think of pork as a potent flavour enhancer that can not only play the lead role but also give life, juice, and strength to everything from legumes to the entire range of vegetables, root vegetables, rice, pasta, bread, and everything in between.
The name became ” Smæk på Smagen,” which is something we say to each other when describing food that tastes like a lot. The design focuses on pork as a flavour booster and has juice, strength, and attitude in itself.
Communication primarily focuses on the site smækpåsmagen.dk, which is a universe of recipes developed by well-known chefs.
