A global Mother's Day campaign for Pandora.
They say there is a special bond between Mothers and Daughters.
To test it, we invited 8 daughters to write an anonymous thank you note – and asked their mothers to find it. The experiment was filmed in a gallery in London, and was distributed to the rest of the world via SoMe, Youtube and PR. Reminding mothers and daughters to celebrate their unique bond on Mothers Day. The campaign had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.
