Hungry for change.

Changing eating habits is difficult. And just as difficult to accept that others do it.

So, when Casper Christensen gave up meat, the internet went crazy with comments. We took the best – and the worst – and turned them into a campaign for Simple Feast. A campaign that aimed to increase awareness of their plant-based meal boxes and start a conversation about our eating habits and why they are so difficult to change.

The campaign increased traffic to the website by 300%. Google searches by 200%. And generated over 15 million views across TV, print, social, online, outdoor, and PR.