The world's first quit meat helpline.
Simple Feast wanted to help people switch from meat to plants. But as we all know – quitting bad habits is difficult. So, we created the world’s first quit meat helpline, and launched it with a vintage film of people smoking. Replacing the cigarettes with sausages.
The campaign instantly went viral. Making it the most talked about campaign of the year and starting a conversation in the news, about our eating habits.
