We are not the same. That's what we have in common.

SWECO is Northern Europe’s largest architectural and engineering firm. And in that sentence lies the seed of an internal conflict if one does not handle the professional and mental difference between architects and engineers from the start.

One could have tried to play down the difference – but not without risking internal credibility. So instead, the solution became a celebration of the difference and the more nuanced solutions it brings to the customer.