Place branding

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The Nordics 

Surely, branding of the North must be all about woods, lakes, Icelandic sweaters, and ”hygge”? But where to begin and where to end? Perhaps it’s more interesting to have a look at the imprint the North has made on the rest of the world?

Do you want to know more?

Christina Tønnesen

Contact Christina Tønnesen
Phone: +45 21 70 95 89
Mail: ct@mensch.dk

Other projects

MANNAZ

Mannaz means human.

TDC NET

By popular demand.

RIGSHOSPITALET

The name is Eskesen. Bodil Eskesen.

NETCOMPANY

A man on the moon – but digital.

NATIONALMUSEET

The National Museum is always a topic of debate.

A.P. MØLLER - MÆRSK

Mærsk purpose.

JFK

Is it possible to fish with a higher purpose?

INVESTERING & TRYGHED

It’s in the name.

FLYING TIGER

Everyone knows what a Tiger store is.

FLÜGGER

If you’re going to do it, you might as well do it right.

BARONS

Shirt warriors and perfect passes.

BAHNE

What does a really good offer look like?

FDM

FDM – The Best Journey is the One We take Together.

CAPITAL OF CHILDREN

The Children’s own UN Summit.

VISIT COPENHAGEN

CopenPay: Copenhagen attractions for climate friendly actions.

SIMPLE FEAST

The world's first quit meat helpline.

PANDORA

A global Mother's Day campaign for Pandora.

VISIT FAROE ISLANDS

ARTificial intelligence creates global publicity.

WOOD WOOD

Global brand platform and e-commerce site for Wood Wood.

TUBORG

New brand platform and identity for Tuborg Squash.

SWECO

We are not the same. That's what we have in common.

STAY STRONG

Extra protein for the extra ambitious.

SPAR

The name change.

SIMPLE FEAST

Not your New Year’s resolution.

SIMPLE FEAST

Hungry for change.

PRÉSIDENT

For the francophiles.

Henrik Tingleff

When the herd animal fails.

HELIX LAB

The future must be built on collaboration.

NOVO NORDISK

Novo Nordisk Kalundborg.

NOVO NORDISK

When you make a living from IT, it's better to be "safe than sorry."

MINDWORK

Being understanding is not the same as understanding.

LANDBRUG & FØDEVARER

Lots of taste.

KRAFTVAERK

Some has to be the best.

IMPLEMENT

To advise advisors.

HOTTUB COPENHAGEN

Do you miss a pause?

GEO

It lies just beneath the surface.

DSB

A monologue.

DELOITTE

When you have an image as an accountant but want to be seen as an advisor.

DANSK ERHVERV

Denmark is a business.

COWI

Making yourself attractive to the best.

COLOPLAST

Innovation starts with empathy.

CLEVER

It's the Freedom that Makes the Difference

CLEVER

The Future is Full of Good Energy

Reputation campaign

It’s their own energy.

Sales campaign

Move away and get closer.

Place branding

Remote Tourism

Place branding

Closed for Maintenance

Sustainability campaign

Pissner

Communications counselling

The Opera Park

Reputation campaign

The undeniable facts.

Informational communication

Talk about hypos

NGO Fundraising

The Breast Party.

Opinion campaign

Save the ocean

Corporate Communication

Luckily, but not coincidentally.

Place branding

Faroe Translate

Core narrative/reputation campaign

Something to live off. Something to live for.

Reputation campaign

Stars are what shine in the darkness.

Sales campaign

Feminist gay gibberish

Branding and design

BLOX

Sales campaign

Christmas begins in the train

Product design & communication

Repeat until strong

Attitude influence

Not all veterans have PTSD

Employer branding

Be a bit more precise.

NGO Fundraising

1 out of 9

Dribe

Dribe

CSR communication

Those who take action are the ones who change the world.

GALBANI

Modern Mamma

App launch

Ka-tjiiiing

SKAT

Long before Sanjay Shah.