TUBORG

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New brand platform and identity for Tuborg Squash.

Tuborg Squash is the taste of good memories and endless summers. But over the years, the younger generation has fallen away because they did not grow up with the iconic orange soda. Therefore, we helped Tuborg Squash create the new brand platform ‘REFRESHING ORIGINAL’ and a refreshing new identity created in collaboration with Everland – This way, we helped Tuborg Squash regain its place at the forefront of refrigerators across the country.

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