Advertising

Anyone can write a definition of good advertising. Many have, over the years. But any attempt to define it in absolute terms is bound to contradict itself. Advertising is a snapshot of a particular market situation, social context, and the information available at the time. Its success depends on the relevance of the message to the audience, multiplied by the sender’s intelligence and sensitivity. As you can see, it’s not something that can easily be reduced to a formula.