The future must be built on collaboration.
Helix Lab is a research and educational facility that opens up to the world, collaborates with companies, and makes Industry 4.0 more than just a buzzword. A house that is innovative by nature. Where graduate students can learn from companies – and vice versa. And where students can meet in meaningful communities. All in a mutually dependent relationship between research and manufacturing, human and machine – brain and heart.
We have been responsible for developing the brand – from concept to name to visual design and communication. In collaboration with the good people from Helix Lab, of course.
Core Story.
In a time where technological development is advancing at high speed and humanity’s access to information has reached unprecedented levels, it is worth taking a moment to consider how far we have come.
Perhaps also to consider whether we could have made it to this point in history alone, or whether out greatest accomplishments are the result of people coming together for a shared purpose.
Kalundborg is the biggest bioproduction cluster in Scandinavia and a hub for some of the region’s most visionary businesses. It is a city of ambition; an old market town in Western Zealand that has gained international attention as it reaches out for talents from all over the world.
And it is talented students who lie at the heart of the plans to open a new research and education centre in Kalundborg: Emerging talents who will drive future growth and innovation and whose mission is to bring about a more sustainable future for all of us.
We have named the research and education centre Helix Lab. The word “helix” has to do with symbioses – in this case, the symbiosis between academia and business; between Kalundborg and the world; and between students from all over the world. What makes a helix beautiful is that each stand supports the other, just like the emerging talents and experienced companies that will work together and learn from one another.
Helix Lab will open its doors to the world and turn industry 4.0 into more than just a buzzword. A place where students and scientists from industry and academia can build and take part in meaningful communities. Where they can join forces in an interdependent relationship between research and manufacturing, human and machine – heart and mind.
Helix Lab represents an alliance between industry, academia and the public sector, the aim of which is not simply to establish a research and education centre of an international calibre. The aim is to establish a community of knowledge sharing, co-creation and partnerships. A community that will be the core of a powerful bioprocess innovation ecosystem in Denmark.
A place where we innovate by nature.
