Ethics.
Mensch is made up of a bunch of people with strong views. Though not necessarily identical views. This is why for many years now, we have had ethical guidelines for what and who we want to work. In principle, we’re proponents of any position not violating Danish law. But if you prompt us to take a stand, it’ll have to be our overall purpose: To make the world slightly more humane. The thinly veiled agenda at Mensch is always to nudge the world in a more positive direction. See “Purpose”.