Any blockhead may come up with a definition of good advertising. In the course of time, we have seen many examples of this. But any altarpiece trying to define good advertising, is bound to retract itself. Advertising is a snapshot of any given market condition, societal state, and current available information. And its success is determined by the relevance of its message for the receiver, multiplied by the intelligence and empathy of the sender. As you can tell, it’s hard to define good advertising.