Mensch is made up of a bunch of people with strong creative skills. And analytical skills. And practical skills. And so on. They’re all capacities in the field of communication, but each have their specialty. This is why they don’t always agree entirely on what constitutes good communication (See ”Commercial”). But we do agree on this: Whether or not a strategy or execution uphold the required professional standards. This is only the case if the standards are taken to the highest possible level.